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100% Chelsea
Adidas
100% Chelsea was a campaign to support the 2010 Chelsea strip launch. The whole concept was based on Chelsea fans being 100% behind their team. Sir Peter Blake was commissioned to create a limited edition print based on Chelsea football memorabilia which set the art direction for the project.

Using Adobe Flash we created interactive points on the strip supported by a collage of memorabilia that users could interact with. I worked with another designer to set the initial look and feel, design each page and animate various flash assets. Agency: Iris Digital.