Background
We renovated an entire digital ecosystem to help Wren Kitchens become Britain's fastest-growing kitchen company.
Motion
We used Wren Kitchens' soft closing doors as inspiration to help guide our motion and animation design principles. This made the overall experience feel smooth, with a smart, conceptual link to their own design innovations.
Design Language
We gave Wren Kitchens branding a much-needed buff and polish. Providing them with a visual concept that reflects the detail and precision they're famous for delivering in their kitchens. Starting with the logo and brand green as a foundation, we added a new typeface, extended their colour pallet, and added iconography to an updated component library.
Design System
Following an atomic design approach, UX and UI worked closely with the Wren Kitchens in-house tech team to deliver a robust design system. A system that adapts and evolves as the company grows, to meet the challenges and needs of new projects and new business opportunities.
Mobile
With an ever growing percentage of users browsing on mobile devices, we design for both large and small devices in parallel to ensure the best possible experience for all users.
