Design Director, specialising in leading visual & UI design teams to deliver effective, best in class, commercial digital work.

Currently the Head of Design at Tribal Worldwide London, where I head up a team of creative, visual & UI designers and oversee design output across all accounts including; Adidas, Volkswagen, SEAT, CUPRA, ŠKODA, VIA Outlets, HERO Group, Johnson & Johnson, GSK and Wren Kitchens.

Leadership & Operational
Managing designers across multiple projects & accounts
Building multidisciplinary design teams
Coaching & mentoring
Defining vision & strategy based on organisational needs
Project planning and resourcing
Forging cross department relationships
Operational management / Design Ops
Design & Craft

Design Direction
Graphic Design
Digital First Branding
Innovation, Concept Design & Pitching
Motion Design
Design Systems & Guidelines
Website & App Design
Interaction Design

Awards & Recognition

D&AD - Volkswagen - Wood Pencil
Cannes Lion - Adidas GMR - Bronze
D&AD - Adidas GMR - Wood Pencil
D&AD - Adidas GMR - Graphite Pencil
FWA of the Day - ŠKODA ENYAQ iV Digital Experience
AWWWARDS - ŠKODA ENYAQ iV Digital Experience - Honours